What is an AM Antenna?

AM Antennas – Acousto-Magnetic

AM antennas have a wider detection range than other types of systems. This makes them ideal for larger shop entrances. AM technology works on a lower frequency than RF. Therefore it is perfect for use with liquids and metallic objects as there is less disruption of the signal.

How does it work?

A transmitter antenna sends radio pulses which charges any AM tag in its detection area. This causes the tag to emit its own signal which the receiver antenna listens for. Therefore, the system is referred to as acousto-magnetic – “acousto” being derived from the Greek word for hearing. If the frequency known to be emitted by the tag is picked up by the receiver, then the alarm sounds.

Which retail category preferes AM antennas?
  • Department stores
  • Electrical goods stores
  • Cosmetics and perfume retailers
  • Hardware stores
AM Antennas

Product focus 

Our most popular AM Antenna

The Store Protect Premium is our most popular AM antenna. Firstly it has a stylish design that is easily adapted to your store by adding your logo or your brand colors on the sides. Secondly it has great detection and a minimal footprint – literally and environmentally.

How you can prevent shrinkage in your store

  • Train your staff in how to handle customers.
  • Don´t profile – studys show that shoplifters cross both genders and races.
  • Watch shifty behaviour – when someone is looking more at the staff then the merchendise something is off!
  • Use EAS – the most effective tool to stop shoplifters.
  • Put your chckout by the exit, making it easier for you to make eye contact when customers enter the store.
  • Install security cameras.

Why Gateway is a reliable choice

Sustainable choice

When you choose Gateway you choose the most sustainable EAS supplier on the market.

Highest possible quality

We dont make anything half-hazard, when you buy Gateway AM antennas you buy quality.

Integrated Metal Detection (MDG)

Add metal detection to your antenna to take up the fight with ”professional” shoplifters.

Metal detection
Made in Sweden

We design and build all our AM antennas at our factory in Sweden, giving us full insight in the process.

made in sweden
Flexible design choices

You can adapt your AM antennas in multiple ways to strengthen your brand.

Future proofed technology

There is a small revolution happening in the retail business. While some stores move online the in-store experience is getting more and more important. Gateway will be your partner to future proof your your business.

Serviceminded supplier

We are ready at your service for service and support – where ever in the world you are.

Our range of AM Antennas


AM-technology works great for all sectors.