THE PROBLEM
For your online business you can measure every step of the customers journey and take steps to convince them to make purchases during the process. All to optimize the outcome of their visit to your site. For your brick-and-mortar store you haven´t had the same opportunity – until now.
THE SOLUTION
What retail analytics does is measure the customer journey in your physical stores, we do this in six steps.
You can use the cameras you already have installed or buy new ones from us, we will add our devices and some information from you regarding campaigns etc. Our business intelligence platform will analyze all data and give you output like automated reporting, real time alerts, analytics recommendations and API.
The retail analytics are divided into the 6 different solutions you see below, you can buy 1, 2 or all – whichever you prefer.
Benefits with People Counting for retailers
- Real time traffic – People counting counts, in real time, the number of people entering and exiting your store with 98% accuracy.
- Conversion Rate -With the help of people counting you can cross reference your visitors with your total sales, giving you a conversion rate, seeing how much an average customer spends.
- Peak Hours -Discover the time when you have the most traffic in your store and also the most sales opportunities, we call them Power Hours.
- Staff Optimization – Optimize staff schedule to fit the power hours and the slower hours to give your customers the best service and you the best sales outcome.
- Street Counting – Find out how many potential customers that pass by your store, to give you the opportunity to draw them in and increase your number of visitors.
Benefits with Heat Mapping for retailers
- Realtime Customer Tracking – Find out how your customers move inside of your store, in real time. This will give you insights to which parts of your store attracts your customers attention and which parts are cold zones that needs optimization.
- Measure Success of Products – When you measure dwell-time in different parts of your store you can measure the potential of different products, you will see which products and which areas that attract customer attention.
- Improve Store Design – Make informed decisions about how to change your store design following your knowledge of the popular/not so popular areas.
- Delist Unattractive Products -Try out different products in different areas, some may sell very well if placed in the right spots while some products may remain unpopular even though they are placed in the most attractive places. Heat mapping will give you insight in which products to stop selling.
- Marketing Effectiveness – Analyze the effectiveness of your marketing campaigns and see how different media channels or messages affects the customer pattern in store.
Benefits with Queue Management for retailers
- Analysis – Find out how many potential customers that leave check out queues, time spent waiting in line and define the perfect queue length for your store.
- Abandonment – Increase customer satisfaction and prevent abandonment by minimizing queueing time.
- Efficiency – Increase your customer experience by making sure you have efficient checkout lines.
- Loyalty – Boost your customers loyalty by improving the checkout process.
THE EVOLUTION OF TECHNOLOGY
Beam Sensors
- First technology for people counting
- Bad accuracy
- No bi-directional counting
- Susceptible to different illuminance levels
Thermal Cameras
- Second generation of people counting
- Accuracy around 85%
- Problems when +36 degrees Celsius
- No concrete method to prove accuracy
2D Counters
- Can provide up to 85-90% accuracy
- Highly affected by lighting conditions and direct sunlight
3D People Counters
- Single function: people counting
- Accuracy levels up to 95%
All in One
- First technology for people counting
- Bad accuracy
- No bi-directional counting
- Susceptible to different illuminance levels
BENEFITS
WINDOW DISPLAYS
LEASING OPTIMIZATION
DEMOGRAPHIC ANALYSIS
IN-STORE OPTIMIZATION
CONVERSION & BENCHMARKING
WINDOW DISPLAYS
EFFECTIVE MARKETING CAMPAIGNS
MERCHANDISING EFFECTIVENESS
OPTIMIZE SERVICE
DWELL TIME
PRICING OPTIMIZATION
STAFF ALLOCATION
STAFF EXCLUSION
HEATMAP WITH IP CAMERAS
REALTIME NOTIFICATION
REAL-TIME MARKETING