OBSERVE HOW SHOPPERS MOVE IN DIFFERENT AREAS OF YOUR SUPERMARKETS TO CREATE THE ABSOLUTE BEST EXPERIENCE AND LEVERAGE LOYALTY
To thoroughly understand customer behaviour in supermarkets, every zone should be analyzed separately, but also, as succeeding and complementary parts of the whole shopping experience.
The reason to analyze the supermarkets with two different points of view is to understand both planned (needs) and impulse driven (wants) decisions. Supermarket layout, product placements, P.O.S promotions should be carefully thought and implemented to create the optimum environment for the best experience. The ultimate goal is to increase draw-in rate, average basket size and revenue per customer based on people counting, heatmap and path tracking technologies.
THE SOLUTION – MEASURING THE CUSTOMER JOURNEY
Would you like to be able to identify and eliminate long queues in real time or follow merchandising effectiveness closely? Or be able to allocate staff according to peak hours and hot zones. With our Retail Analytics System you can measure and improve the entire customer journey – from entry to exit.
RETAIL ANALYTICS BENEFITS FOR SUPERMARKETS
ANALYZE ENTRANCE TRAFFIC
Receive footfall traffic of entrances, and compare it easily with previous weeks, months and years
BOOST CATEGORY PERFORMANCE & PROFITS
Improve category performance and boost profits by better assortment selection.
OPTIMIZE KEY ZONES
Receive density of a specific area, discover key zones in the store and allocate staff accordingly for higher customer satisfaction and conversion rates.
IMPROVE MARKETING CAMPAIGNS
Use Business Intelligence Platform to compare marketing campaigns with different budgets, and identify successful and unsuccessful events to help optimize campaign budget.
COMPARE ZONE PERFORMANCE
Compare performance of multiple zones/stores on the same screen.
RECEIVE TRAFFIC PERFORMANCE REPORTS
Receive weekly, monthly and annual traffic performance reports via email automatically.